No. 08 After Peter Saville, 1979
Be Yourself at Work
On experimentation, authenticity, and why Thom Yorke’s advice about working off-picture applies to more than just music.

Don’t work too much to picture, because you’ll find yourself drying up. Work off-picture, and then put it onto it. Work as much as you can from impressions. And be selfish about your own experiments that you want to do. - Thom Yorke, Interview with Variety.
Itu Thom Yorke di interview dengan Variety. Dia menambahkan, “He’ll (Jon Greenwood) come to things a lot of the time because he wants to try an experiment sonically or musically, and he finds that it fits with whatever he’s working on anyway. So I was doing a lot of that, just f—ing around using modular gear and using my voice in ways I wouldn’t normally do that I’d wanted to try for ages.”
I have been thinking about this quote for weeks now. Don’t work too much to picture. Six words, and they cover most of what I believe about creative work.
Here is the thing about Radiohead. They made The Bends in 1995. A competent, critically acclaimed rock album. The kind of album that secures your place in the industry and makes your label happy. The kind of album that, if you are not careful, becomes a prison.
Most bands would have made The Bends again. And again. Each time with slightly different lyrics and a new album cover. The label wants repetition, the audience wants familiarity, and your manager wants predictability. Every incentive points toward making the same thing twice.
Instead they made OK Computer. An album that sounded like the future having a nervous breakdown. Guitar textures nobody had heard before. Songs that dropped verse-chorus-verse for longer, stranger structures. Critics did not know what to call it. They just knew it mattered.
And then, when OK Computer made them the biggest band in the world, they made Kid A. An album so aggressively experimental that their own fans booed at concerts. Thom Yorke was having panic attacks. The band nearly broke up. Critics called it career suicide.
It sold millions. It changed the direction of popular music and influenced artists who had not even picked up instruments yet.
This is what working off-picture looks like. It is not comfortable. It is not strategy the way MBA programs teach it. You follow your curiosity into a dark room and trust that your eyes will adjust.
I work in tech. Software, specifically. And the parallel between Radiohead’s process and building products is uncomfortably close.
Every company I have worked with faces the same temptation. You ship something that works. Users like it. Revenue comes in. And then the pull begins, toward optimization and small improvements. Toward making The Bends again with a different album cover.
The roadmap fills up with safe features. Features that customers asked for, or that competitors already have. Each one is reasonable on its own. Together, they march you slowly toward irrelevance.
Nobody says this in the sprint planning meeting, but the features your customers ask for solve yesterday’s problems. The breakthroughs come from working off-picture. From the engineer who spends Friday afternoons tinkering with a technology nobody asked about. From the designer who prototypes an interaction that does not fit any existing user story. From the PM who cancels a meeting to think.
I have seen this play out at SoftwareSeni. The projects that became our best case studies, the ones clients still talk about years later, almost always started with someone going slightly off-script. Not recklessly. Curiously. The way Jonny Greenwood brings experiments to the studio because he wants to try something sonically, and then discovers it fits with whatever the band is working on.
The experiment comes first. The use for it comes later.
There is another side to Yorke’s advice, and it has nothing to do with music or software. It is about the exhausting performance of being someone you are not.
Working to picture, in a career, means shaping yourself to match expectations. Speaking in the approved vocabulary. Caring about the approved metrics. Showing enthusiasm at the approved volume. It is the office version of a cover band: technically good, emotionally hollow.
I spent years doing this. In my first real job, I watched how the senior people behaved and copied them. I adopted their frameworks. Used their buzzwords. Nodded at the right moments. By every outside measure, I was doing well. Promotions came. Responsibilities grew.
And I was drying up, exactly like Yorke described.
It does not happen suddenly. You stop having ideas in the shower. You stop scribbling in notebooks. The work becomes competent but lifeless, and you can feel the thing that made you interesting slowly going away.
The turning point, for me, was watching someone else be openly weird in a meeting. I do not even remember what they said. I remember the room changing. People leaned forward instead of checking their phones. The conversation stopped being another polite exchange and turned into an actual argument.
That person was working off-picture, and the room could feel it.
Constraint is the other half of this. People think authenticity means no constraints. Be yourself! Do whatever you want! Express your truth!
No. Creative work does not run like that.
Radiohead recorded Kid A with deliberate constraints. Thom Yorke cut up lyrics and pulled them from a hat. The band agreed not to use conventional rock arrangements. They worked with limited technology, early synthesizers and crude sampling equipment, because the limits forced them to think differently.
Brian Eno understood this decades ago with his Oblique Strategies cards. Stuck on a creative problem? Draw a card. “Use an unacceptable color.” “Emphasize the flaws.” “What would your closest friend do?” The card does not limit you. It gives you something to push against.
The same goes for work. Authenticity without constraint is just chaos. The person who shows up and does whatever they feel like is being self-indulgent, not authentic. The real thing happens inside the constraints.
The best developers I know take a rigid specification and find solutions nobody expected. The best designers take brand guidelines and make something consistent that still surprises you. The best leaders take an org chart and make room for freedom inside it.
They are all working off-picture. But the picture is still there, and it gives them a frame. The interesting work happens where the frame and the urge to break it meet.
Yorke says to be selfish about your experiments. That word, selfish, cuts against modern work culture, where everything has to be justified, aligned, and approved.
Selfish experiments are the ones you cannot explain in a status update. The side project with no clear ROI. The book that has nothing to do with your industry. The conversation with someone in a completely different field. The afternoon you spend staring at the ceiling because something is not clicking and you refuse to force it.
These experiments are not waste. They are inventory. Months or years later, one of them suddenly fits with whatever you are working on, the way Greenwood’s sonic experiments fit in the studio.
The catch is that you have to protect them. Nobody else will. Not your calendar, not your manager, and certainly not your quarterly objectives. You have to make the space yourself, defend it against the pressure to be productive in measurable ways, and trust that curiosity pays off eventually.
I am getting better at this. Not good. Better. I still feel guilty spending time on things with no immediate payoff. I still catch myself working to picture more often than I would like.
But I keep Yorke’s words close. The alternative to experimenting is not safety. It is drying up. And nobody puts drying up on the risk register.
One last thing. Being yourself at work is not a personality trait. It is a practice. Some days you will nail it. Some days you will default to the cover band version of yourself because the meeting is long, your energy is low, and it is just easier.
That is fine. Radiohead did not make Kid A every day. Most days they probably argued about tea and complained about the weather. The experiments happened in the margins, between the obligations.
Find your margins. Protect them. Be selfish about them.
And when someone asks why you are spending time on something that does not fit the picture, you can tell them that is the point.
Photo by Steinar Engeland on Unsplash